Oscar-winning actress Nicole Kidman recently announced that she has invested in Vegamour, a vegan and cruelty-free haircare brand that prioritizes biodiversity and the environment. Kidman joins a growing number of celebrities investing in vegan and cruelty-free beauty brands that care about sustainability.
The brand sources its ingredients through fair trade partnerships across Southern Africa and around the world. Kidman noted that she joined the company after learning about its environmentally friendly practices.
“It wasn’t about being the face of the brand or selling products, but about being an advocate for a holistic lifestyle that puts self-care first,” Kidman said in a statement. “Once I learned where they source their ingredients and how they support these communities through ethical harvesting, I knew I wanted to support this mission.”
Vegamour expands internationally with help from Nicole Kidman
Last May, Vegamour rolled out its products in 400 Sephora stores and plans to expand its distribution globally soon. The company revealed that this partnership with Kidman will help it expand into the international retail and e-commerce sector. The brand also intends to strengthen its partnerships with women-owned businesses.
Kidman’s interest in the business started with his personal hair routine. Kidman says her personal use of Vegamour’s products has helped her hair heal after decades of coloring, treating and straightening, noting that some of her favorite products include GRO Revitalizing shampoo, conditioner and hair serum.
“When I was younger, I didn’t pay enough attention to my hair, especially given the demands of my career,” Kidman said. “I realized that our hair deserved as much attention and care as we give to the rest of our body. My perception of self-care has expanded. I am in tune with my hair and all the important parts of myself that impact my hair health.
Celebrities are betting on vegan beauty
Nicole Kidman joins a growing cast of celebrities interested in vegan cosmetics. With awareness of environmental damage and cruelty to animals flooding the mainstream media, many celebrities have decided to support sustainable brands. Some celebrities have even launched their own brands to enter the growing vegan cosmetics market. The vegan cosmetics market is expected to surpass $24.79 billion by 2028.
10 celebrities who have invested in vegan beauty businesses
Legendary Grammy Award winner Alicia Keys has teamed up with elf Cosmetics to launch a vegan beauty line that debuted in 2021. Keys Skincare uses only vegan and cruelty-free ingredients.
Ariana Grande has launched a vegan fragrance titled after her 2018 double-platinum single God is a woman. Launched in July 2021, the fragrance uses 91% ingredients of natural origin.
Billie Eilish juggles several vegan ventures, and recently the superstar entered the beauty industry for the first time. Eilish has launched her first perfume – aptly eponymous Eilish- in October 2021, much to the delight of his 94 million Instagram followers.
Harry Styles has launched its first beauty line, Pleasant, in November 2021. Pleasing will initially offer four nail polishes, including Perfect Pearl, Inky Pearl, Granny’s Pink Pearl and Pearly Tops, and two serums including the Pleasing Pen and the Pearlescent Illuminating Serum
Last September, Jennifer Anniston announced that she would be entering the vegan beauty industry with her new hair care brand LolaVie, giving fans the tools they need to succeed “The Rachel.”
Jonathan Van Ness
Queer Eye’s Jonathan Van Ness – one of the most famous hair specialists in the world – launched JVN Hair in 2021. The hair products have four categories, including Nurture for dry hair, Undamage for over-processed hair, Embody for fine hair and Complete for ready-to-style hair. .
Former First Lady Michelle Obama has teamed up with black-owned vegan beauty brand The Lipstick Bar. The partnership promoted its shade Bawse Voter, donating 40% of sales to the When We All Vote initiative.
Priyanka Chopra Jonas
Last February, Priyanka Chopra launched her first brand Anomaly – a vegan hair care brand sold at Targets nationwide. The hair care brand offers shampoos, conditioners and deep treatment masks made with only vegan ingredients.
Rihanna (as usual) was ahead of the game. The superstar launched her vegan, cruelty-free and sustainable Fenty Beauty line in 2020, debuting at $100 million.
Selena Gomez entered the vegan beauty market in 2020 with her sustainable makeup brand, Rare Beauty, offering her fans a clean makeup brand without any animal-derived ingredients.
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