False claim that ‘Shark Tank’ judges approved the keto diet pill

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The Claim: ‘Shark Tank’ Judges Supported a Keto Diet Pill

Trying to lose weight? An array of social media ads claim that a keto diet pill supposedly endorsed by the judges on the commercial reality show “Shark Tank” is the answer you are looking for.

A Facebook page called Purefit KETO shared an ad on August 9, 2018, with the caption “Purefit Keto Shark Tank Official Product”.

Several variations of this ad have appeared over the years, with the promotion of more than one brand of keto diet pills.

In a video shared to Facebook on March 14, One Shot Keto Diet Pills are pictured, with the caption “1 pill at 9pm you will be different every day! Why Every Judge on Shark Tank Supported This Product!”

This post generated more than 680,000 views in less than six months.

Another post shared on May 13, 2020, promoting what he dubbed “Shark Tank Keto Pills” received over 3,800 views in less than a year.

The claim is false. “Shark Tank” judges did not approve a keto diet pill, according to two of the show’s judges, such a product did not even appear on the show.

USA TODAY has reached out to social media users who shared the post for comment.

No mention “Shark Tank”

The keto diet consists of a diet that is low in carbohydrates and high in fat, according to Harvard Health. The diet relies on ketones, a type of fuel that the liver produces from stored fat.

Although the diet is designed to help reduce the frequency of epileptic seizures in children, it has also been tried for weight loss, said Katherine McManus, director of the nutrition department at Harvard-affiliated Brigham and Women’s Hospital. , in the Harvard Health article. It is not known whether the diet works for the long term or is safe, she said.

That hasn’t stopped people from making claims about keto diet pills, which are advertised to help lose weight fast. Keto Pills are post-market regulated, which means they are sold to consumers without inspection of the supplements’ safety or weight loss claims.

The Food and Drug Administration has not approved keto diet pills.

Checking the facts: CBD gummies in advertising have no relation to investors or competitors of “Shark Tank”

In any case, the judges of “Shark Tank say they did not promote the products.

“(This is) not true,” Shark Tank judge and billionaire entrepreneur Mark Cuban told USA TODAY, expressing frustration with the way the ads continue to circulate.

Lori Greiner, another “Shark Tank” judge, also said the ads were bogus.

“If you see ads that say I sell or associate with any type of weight loss, face cream, or anti-aging product, I am not! Greiner told USA TODAY. “This is a scam, I am in no way affiliated with them and they are using my image and name incorrectly.

“I’m so sorry if any of you tried to order from these bogus ads. Please know that I have nothing to do with this.”

Checking the facts: Video Promoting WiFi Device Makes Inventor’s Story, Exaggerates Its Uses

The “Shark Tank” website also has a list of products that appeared on the show, and keto diet pills are not among those products.

Our rating: False

Based on our research, we deem FALSE the claim that the judges of “Shark Tank” supported a keto diet pill. Two judges from “Shark Tank” told USA TODAY that they were not affiliated with the product and that no judge had endorsed it. A keto diet pill did not appear on the show.

Our sources of fact-checking:

  • Mark Cuban, October 7, email exchange with USA TODAY
  • Shark Tank, May 21, appeared on Shark Tank
  • AFP Fact Check, March 23, Keto Weight Loss Pill Not Approved by “Shark Tank” Judges
  • Harvard Health Publishing, August 31, 2020, Should You Try The Keto Diet?
  • Business Insider, February 25, 2020, Do Keto Pills Work? Sort of, but experts say the keto diet is better
  • Lori Greiner, October 7, email exchange with USA TODAY
  • Lori Greiner, accessed October 7, Beware of Fake Ads
  • Lori Greiner, accessed October 7, Lori Greiner Products
  • Food and Drug Administration, accessed October 7, Prescription Medications to Treat Overweight & Obesity

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Our fact-checking work is supported in part by a grant from Facebook.


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