Euphoric Herbals is a must visit to boost natural immunity in Milford


Photo by Maria DeForrest

The apothecary-style boutique is helping Delawares stay well in body and mind amid the tumult of the pandemic and flu season.

As we enter the third year of life of the pandemic, many of us may be feeling anxiety, stress, and fatigue. Chronic stress can cause all kinds of disturbances in your body, including immune system depression.

“Many customers who come to the store are looking for ways to naturally boost their immune system or reduce stress,” says Cindy Collins, owner of Euphoric Herbals in Milford. “We hear a lot of people talking about how the pandemic is really affecting [their health].”

For those looking to boost their immunity, Collins recommends two things: “Elderberry syrup and sleep.”

The elixir is made from ripe elderberries reduced to a thick syrup, she explains. It has been shown to help fight the flu, reduce inflammation and shorten the duration of colds. It can be taken daily and is safe for adults and children.

Sleep is a free way to boost immunity. When our body rests, it produces valuable T cells and cytokines, which help fight infections, Collins says. “When your body is tired or stressed, it slows down the healing process.”

Another way to help your body heal is to drink tea. Immuni-Tea is packed with antioxidants, which reduce free radicals and thus boost immunity. Also a soothing aid for sore throats, honey tea is a great addition to self-care when you’re not feeling well.

“When I start to feel something happen, [another] what I’m looking for is vitamin D,” Collins shares.

Known as the sunshine vitamin (because our bodies absorb it from the sun), vitamin D helps us bounce back faster when we’re sick. It helps the body absorb calcium, which is necessary for healthy bones. Studies show that most people are deficient in vitamin D, especially in areas with little sunlight for part of the year. So we can all benefit from a supplement (capsule or liquid form) in addition to foods like egg yolks and oily fish.

Amid the Omicron variant and winter cold and flu season, many Delawarens are looking for ways to naturally improve their immunity and overall health. At Euphoric Herbals in Milford, owner Cindy Collins and her knowledgeable staff aim to educate the community on how to do just that, primarily through a blend of herbs and vitamins. They even serve them sweet at an in-store juice bar./Photo by Maria DeForrest

Collins says more clients have asked him about adaptogens because “more studies show [their ability] to help the body cope with stress and reduce cortisol levels.

Adaptogens are a group of herbs and fungi that help the body “adapt” to its environment and stressors. Popular adaptogens are ashwagandha, reishi, and rhodiola, but these are just a few.

“Whenever someone comes in and is experiencing stress or starting to feel the effects of the ongoing pandemic in their body, I often recommend trying adaptogens. This is something I would recommend you come and talk to a knowledgeable staff member, because there are different ways to use them,” she says.

Collins opened apothecary Euphoric Herbals a few years ago after running an herbal business from her home for several years. Her passion was born during her pregnancy, when she started researching the health benefits of supplements.

“I was looking for natural ways to support my body and support my baby,” she says. “I realized that it was really hard to find the quality products I was looking for in this area, so I started training and researching products.”

From there, a baby and a business grew.

The apothecary is welcoming, with a bright and airy space. Shelves are lined with brightly colored oils and creams, as well as an extensive selection of herbs and teas in glass jars. CBD products are also popular.

Last year, Collins added a beverage bar where customers can order from an extensive menu of smoothies, hot teas and kombuchas on tap, which has become a hit with customers.

“We have great staff here and they love talking to customers who are trying to improve their own well-being,” Collins says.

Customers are encouraged to bring their own containers or purchase reusable containers from the store. “We really approach the business as a way to provide quality products to our community,” she says, “while taking care of the planet.”

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